At Internet of Business (IoB) we champion a vertical-focused approach to covering how the Internet of Things is impacting the enterprise and technology space – providing breaking news and detailed analysis on a range of sectors. The IoT age is upon us and we’re here to illuminate how it’s making companies of all sizes more efficient, productive and profitable.
Positioned near London’s ‘Silicon Roundabout’, we keep a finger on the pulse of the latest technology developments important to your business.
IoB Digital encapsulates the content marketing and lead generation services we offer. Read on to discover how partnering with us can meet your needs.
IoB’s readership spans the globe, including large user-bases in North America, the UK and Europe. Our visitors are the key decision makers, with 51% of newsletter subscribers at Director level and above. IoB’s portfolio of vertically focussed business events across the US and Europe also attract senior decision makers and business leaders.
Through an industry-specific approach to its coverage, Internet of Business seeks to explore the disruptive impact of IoT, while illustrating the many opportunities and challenges it creates – ensuring your content reaches key decision makers at the right time.
The Internet of Business team of experienced journalists is led by industry-renowned Editor, Jessica Twentyman. With more than 20 years’ experience in analysing and explaining trends in the world of technology, Jessica has written for national newspapers and trade media publications, including The Financial Times, The Economist Intelligence Unit, Diginomica.com and Computer Weekly.
Her team includes Adrian Bridgwater (Forbes, Computer Weekly, The Register), Sooraj Shah (Computing), Rene Millman (Cloud Pro), Nic Fearn (TechRadar) and Sandra Vogel (ZDNet). Collectively, her team offers decades of knowledge, contacts, and expertise in all areas of the tech industry.
Thanks to our online media publication and an independent team of experienced technology journalists, we provide an exclusive platform for you to leverage content that meets your objectives and engages with the IoT community.
Only 34% of B2B marketers consider their content marketing to be at either mature or sophisticated levels.* We can help take your content strategy to the next level.
We partner with key organisations, from the enterprise to solution providers, to capture and promote valuable insights, lessons learned and success stories around IoT adoption, implementation and progression.
Our strategic marketing approach is focused on creating and distributing valuable, relevant, and consistent content that attracts and retains a clearly defined audience – and, ultimately, drive profitable customer action.
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74% of B2B organizations value creativity and craft in content creation and production.* Our expert team of independent, highly experienced technology journalists, will work with you to develop your content and present you as a thought leader to our readers.
87% of marketers prioritize providing the right content to the right person at the right time.* Becoming an IoB Content Partner gives you the space on Internet of Business to become an authoritative voice in a crowded IoT market.
80% of B2B organisations are focused on using content marketing to build audiences.* Place your content in front of our targeted readership, alongside industry heavyweights, as well as editorial news and features produced by the IoB team.
IoB Digital offers enterprise and technology solutions providers a full range of marketing and lead generation services. From webinars and whitepapers, to content creation and curation, IoB Digital will help you create a bespoke online campaign that champions your brand and generates qualified sales leads.
No matter the package you choose, you will work with our team to outline the best customer leads for you. Your targeted and authoritative content on Internet of Business will generate qualified leads that match your bespoke customer profile – all tailored to suit your specific needs and budget.
Make your content go further by hosting your latest thought leadership article or blog post on the Internet of Business homepage. Alternatively, work with our team of journalists to create unique content that engages our readers and generates leads.
Sponsor an IoB email newsletter and share your content, logo and banner with over 2,000 IoT purchasing decision-makers. With an open rate of 40%, engagement is significantly higher than the industry average.
Position your latest whitepaper on Internet of Business or work with our team to produce something bespoke. IoB Digital will promote your content to an audience of IoT purchasing decision-makers and telequalify all generated leads.
Company landing pages
Customise your own dedicated landing page on Internet of Business, including company information, logos, and your latest content – giving you an influential platform in front of over 37,000 unique visitors a month.
Set the topic and lead the conversation in a webinar moderated by Internet of Business editor Jessica Twentyman. Both Jessica and IoB Digital are experienced in hosting and marketing successful webinars, on everything from start-ups to blue-chip technology leaders.